Advertorial
- INSPIRED ICE
CREAM DREAMS
Be inspired by this range of OLA BARBIE S.T.E.A.M-themed ice cream tubs
that can be used even after the yummy ice cream inside them is finished
AWESOME ICE CREAM
Blue Horizon Licensing, the exclusive licensing agency for Mattel in South
Africa, has teamed up with Ola ice cream to double the joy of indulging in a
tub of creamy Ola Barbie ice cream, which not only tastes dreamy, but also
aims to inspire Little Girls to Dream Big.
The new 1.8ℓ Ola Barbie ice cream tub, which is currently available in-store,
is South Africa’s first licensed ice cream tub aimed at the kids’ market.
Inspired by Barbie’s favourite colour, it consists of three dreamy streams
of ice-cream – strawberry, raspberry and vanilla – all swirled together to
create the ultimate pink taste sensation.
It’s not just what’sINSIDE...
But it is the packaging that makes this
product truly stand out from the crowd.
In line with Barbie’s global marketing
campaign to remind little girls that “You
can be Anything”, the ice cream is
packaged in four unique, career-themed
tubs, decorated with artwork that aims
to inspire girls to reach their full
potential, seeing past traditional gender,
race, and socio-economic barriers.And the dreaming doesn’t end when
the ice cream is finished – because
Blue Horizon Licensing and Ola have
created a series of collectable
stickers that transform the empty
tubs into a variety of make-it-yourself
play boxes that inspire career-
focused play.Dubbed Ola Barbie Dream Boxes, they
not only encourage girls to recycle, but
also inspire them to use their
imaginations to create and build
something from nothing, specifically inthe S.T.E.A.M (Science, Technology,
Engineering, the Arts and Maths)
careers. Lezelle Britz, Managing
Director at Blue Horizon Licensing,
elaborates: “Barbie has always
inspired little girls to follow their
dreams, with careers over the years
including those of computer engineer,
astronaut, video game developer and
robotics engineer. Children learn
through play, they are inspired through
play, and we believe that these Ola
Dream Boxes will encourage our next
generation of girls to think bigger- and broader – than ever before.”
While stocks last, parents will receive
a limited-edition sticker pack with
the purchase of any Ola Barbie ice
cream tub, encouraging young girls to
transform their tubs into Dream
Boxes. With the purchase of an Ola
Barbie Pop stick ice cream, they
can also collect one of 12
mystery stickers.TM