78 | FORBES INDONESIA JULY 2019
THE EYE BY YESSAR ROSENDAR
FORBES INDONESIAQantas Airways recently revamped its loyalty program, the Qantas Frequent Flyer
through a $17.3 million investment. It will have refinements that will improve how
members are recognised and rewarded as well as how they earn and redeem
points. Members will soon pay significantly less fees for international reward
flights, have access to more seats and enjoy more rewards for earning points onHigher Rewards
the ground as part of the biggest overhaul
to the airline’s loyalty program in its 32 year
history. The airline adds more than 1 million
extra reward seats available annually on
Qantas and new partner airlines, while also
slashing carrier charges – the additional
costs associated with flights booked with
Points – by up to 50% on international
bookings, saving members on average $138
per return journey. The program also creates
a new tiered Points Club program to better
reward members who earn most of their
points through on-the-ground transactions.
It also Introduces Lifetime Platinum status,
the ultimate recognition for the airline’s
most loyal flyers.Bespoke Touch
Ermenegildo Zegna just unveiled “My Claudio” its first fully
personalized threaded sneaker, featuring hand-threaded
lace, and fully personalized features. Zegna continues its
XXX iconography, matching the sole with its icon. The shoe
is extremely light, with the illusion of a heavy silhouette,
and My Claudio’s hand-threaded laces reflecting the arti-
sanal value that defines Zegna Leather Accessories. Avail-
able to purchase following their appearance in the Summer
2020 Fashion Show, the sneaker can be fully personalized
via selected stores. Marked by its iconic thread of lace, My
Claudio is a canvas for streetwear and sneaker enthusiasts
alike. Selecting from a range of 12 color laces, 10 color
smooth calf leathers, 3 color midsoles can all be personal-
ized. Claudio is inspired by the worlds of streetwear and
luxury craftsmanship together. Its light touch and versatile
design means you can wear it with a suit, t-shirt, jeans, or
trousers. Dress up or down for all occasions and events.