Vanity Fair UK – September 2019

(Kiana) #1


Leuba is a Swiss-Guinean
photographer whose work has
been published in numerous
publications including The
New Yorker and Vice. Her work
for La Prairie explores the
expression of time through the
viewer’s impression of it. “I
subtly layer my mixed heritage
within my photography. The
graphic elements and colour
are influenced by my African
origins but the fashion aesthetic
connects to my European
experience in Lausanne.”

Namsa LEUBA

For this collaboration, Simond,
the winner of the 2018 Swiss
Design Award, shot intimate
portraits of young women.
These, she says, were “real
women, not models, because
I wanted it to be unaffected,
natural and authentic”. She
photographed her subjects
in various emotional states:
“Since the ‘male gaze’ tends
to be about objectification,
I wanted to show the ‘female
gaze’, which leans towards
i nt ro s p ec t ion .”

Senta SIMOND

In her series, the prize-winning
Droz, who has exhibited
in Paris and Switzerland,
transforms photographs into
mirrors, reflecting the viewer’s
gaze back to them. “My work
is very abstract. I decided to
turn the gaze back towards the
observers, so that they can see
themselves through my work
and thereby become part of
the art. It is a new approach
to photography which follows
the concept of Constructivism
or Bauhaus.”

Daniela DROZ

The delicate skin around the eye area shows the
most concentrated signs of ageing and there has been
huge growth in the popularity of eyelift surgery. This
fact was the driving force that led to the innovation of
La Prairie’s Skin Caviar Eye Lift, the first “eye-opening”
serum for the whole eye area. “We discovered,” says
Dr. Jacqueline Hill, the director of strategic innovation
and science at La Prairie, “that in just one year, a million
people had eye surgery. This gave us an insight into just
how important this area is to consumers. So we set out
to develop a product that would mimic the benefits of

this treatment.” After extensive biotechnological
research, La Prairie’s game-changing serum was born.
The gentle yet potent formula—enriched with the
brand’s anti-ageing Caviar Premier and Exclusive
Cellular Complex—lifts and firms the entire eye area,
including the brows. “There is an immediate tightening
effect,” says Dr. Hill, but the long-term benefits are even
more significant. “The upper lids are tightened; crow’s
feet, puffiness and under-eye bags are significantly
reduced; and the complete eye area is lifted, redefined
and completely reawakened in time.”

Skin Caviar
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VANITY FAIR PROMOTION


09-19La-Prarie-Promotion.indd 45 18/07/2019 07:36

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