Four Wheeler – September 2019

FIRING ORDER

O

ne of the great things about my

job is that I get to meet a lot of

wheelers, and one of the things I

like to hear about is why wheel-

ers are drawn to certain 4x4s.

I met a gent at the 2019 Easter Jeep Safari

who told me he has only owned Jeep 4x4s.

Wouldn’t own any other brand. Period. Over

the years I’ve heard wheelers say the same

about Ford, Chevy, Dodge, Ram, Toyota,

Nissan, and others.

If someone looked at the 4x4s I’ve owned,

I think it would be hard to discern my favor-

ite brand. Pictured here you can see some

of the 4x4s I’ve held the titles to. It started

with the K5 Blazer, and over the years I’ve

had a couple Scouts, a Tracker, an F-150, a

Cherokee, a Bronco, and a Wrangler. I haven’t

owned too many 4x4s in my 55 years on

this planet because I tend to drive ’em until

they’ve rotted away.

So, back to the Easter Jeep Safari. It

seemed like everywhere I looked around

Moab, whether I was restocking at City

Market, consuming a breakfast burrito at

Gilberto’s, or walking the main street, I saw

Jeep-branded clothing and accessories.

Guess it makes sense considering the event

has Jeep as its middle name. However, brand

loyalty varies, and I also saw folks proudly

wearing clothing emblazoned with other 4x

manufacturers.

What is your favorite 4x4 brand or model

and why? Or do you just drive and wheel what-

ever? Please email the address below and tell

me about your preference. I’d love to hear your

thoughts. And please include a high-res photo

of your rig, too!

—KEN BRUBAKER

[email protected]

PHOTOS: KEN BRUBAKER

What Is Your 4x

Brand Loyalty?

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