The Transformation Issue | Idealog.co.nz
Tell us what Creative HQ does?
We work with companies to build
innovation frameworks to transform
their businesses. We have run over 100
Design Sprints and have developed
dedicated sprint types that help
companies solve specific innovation
challenges. We combine these
services into a customised innovation
programme to suit our client’s specific
needs, based on our expertise as
NZ’s most experienced innovation
facilitation company.Tell us about a Design Sprint?
One of the most common forms of
innovation methodologies is the
Design Sprint. They are based on work
done by Google Ventures and are a
unique five-day process for validating
ideas and solving significant challenges
through prototyping and testing with
customers. It takes business strategy,
innovation and behavioural science,
and packages it into a structuredyou figure out that transformation in
a structured, cost-effective manner.Why use CHQ?
People are at the heart of everything
we do. Solutions are centred around
customers and use their problems
as the starting point for our work.
Our Innovation Services are also
an excellent way to upskill staff in
innovation methodologies. Your people
make up the project team – they are the
best people to work on your business.
You get relevant solutions, and your
team will walk away with a toolkit of
problem-solving skills that they can
apply time and time again.
We’ve got a proven track record
of delivering innovation services
and have worked with some of New
Zealand’s most significant companies
including Fonterra, Contact Energy,
Trade Me and various government
agencies. All of our Innovation Services
are run by staff who are highly trained
innovation specialists – we don’t just
sit behind our desk writing reports,
we’re making innovation happen in
multiple countries.Tell us about this
innovation toolkit?
There a lot of companies out there
who will tell you how to do innovation,
but they do the work themselves. This
means a company will maybe do a
brainstorm, have a few workshops and
then get a report at the end. What CHQABOVE AND BELOW:
The Creative HQ design sprint in action.To find out more information, visit creativehq.co.nz/innovation-services or
contact Kelly at [email protected] to see how we can help you. Q&A
HOW TO TRANSFORM
YOUR COMPANY
Companies often give the directive to work better, work smarter and
embrace change. These directives are rarely followed up with how people
should do that. One New Zealand company looking to help others with
the how and why is Creative HQ. We help companies innovate through
proven methodologies that bring structure and discipline to the process.process that can be applied to any
problem or sector.So, what are the other
innovation services that
you offer?
Alongside the CHQ Design Sprint,
we offer a series of sprints tailored to
what your company needs. We work
with a company to figure out the best
innovation framework for them, which
could include a Problem Discovery
Sprint, a Sales Sprint or a corporate
accelerator.How can CHQ transform
my business?
What we know is that it’s easy for
businesses to fall into a routine. You’ve
got something that works, and so you
keep doing that. But transformation
doesn’t have to mean wholesale change- a transformation could happen when
you try out a new product or service.
Where CHQ comes in, is that we’ll help
with
Creative HQChange doesn’t
have to be scary and
innovation doesn’t
have to be chaos.does differently is that we take your
people along with us for the ride. We’ll
teach them our methodologies and put
your staff at the centre of innovation.
At the end of a CHQ Sprint, your people
will be able to apply that methodology
to lots of different parts of the business.
We like to say that all participants get
an immersive learning experience. Our
experience with immersive learning
is why we are starting to offer CHQ
Nano Degrees. These are ten-day deep
learning experiences for people to build
their innovation toolkit.Any last comments?
Change doesn’t have to be scary! And
innovation doesn’t have to be chaos.
There are ways to get tangible, positive,
impactful outcomes within a short
time-frame. We would love to work with
more New Zealand companies to help
them transform their businesses. ■070
idealog/CREATIVE HQ