Making of a Mega Basket
Growth STORYBOARD
By Shivangi Asthana1897 1889 1995 2005 2006 2007 2008 2009 2010 2013Spencer’s &
Co became a
public limited
company
with 403
shareholders.
Eugene Phillip
Oakshott
was the first
chairman.RPG
Enterprises
buys major
stock in
Spencer. Sanjiv
Goenka was
appointed as
the chairman.Spencer’s
enters into a
technology
assistance pact
with Dairy Farm
International
Holdings,
Hong Kong,
to operate the
‘Foodworld’
chain of
supermarkets.Godrej changes
its focus from
heavyweight
consumer
products to
everyday food
consumption
products
and launches
Nature’s Basket
with its first store
in Mumbai.Joint venture
with Dairy Farm
was terminated
and the first
new store under
the Spencer’s
brand name was
inaugurated
in West
Mambalam,
Chennai.Spencer’s
changed
its brand
positioning from
‘Smart Ways to
Shop’ to ‘Taste
the World’ and
introduced first
Private label
brand ‘Smart
Choice’.Spencer’s
opened its
largest store in
India in Kolkata
with over
72,000 sq. ft.
The company
tied up with
Woolworths,
UK, for retailing
toy brand, Chad
Valley, and
Ladybird brand
of their kids
wear. It stitched
its first global
tie-up in fashion
by aligning with
Beverly Hills
Polo Club.Spinning off
Nature’s Basket
from Godrej Group,
Mohit Khattar,
ex-president,
Subhiksha was
appointed as
Managing Director
and CEO of the
separate entity –
Nature’s Basket,
while Tanya Dubash,
daughter of Adi
Godrej, remained on
the board.Spencer
announced the
change in brand
positioning from
‘Taste-the-World’
to ‘Makes Fine
Living Affordable’.
It introduced
Spencer’s ‘Smart
Rewards’ loyalty
programme for
shoppers and
a private label
brand ‘Clean
Home’ and ‘Tasty
Wonders’.Shashwat
Goenka, son
of Sanjiv
Goenka, joins
Spencer’s
business as
Sector Head
of Retail &
FMCG.“Nature’s Basket
has a strong
e-commerce
presence, and we
believe that fits in
well with our omni
channel strategy at
Spencer’s.”
Shashwat Goenka, Sector Head of Retail
& FMCG, RP Sanjiv Goenka Group46 l ENTREPRENEUR l JULY 2019