JULY 2019 l ENTREPRENEUR l 71BOOKSThe Knowledge
Aggregator
Establishing one of the largest international affiliate
networks Admitad in India is a high point in Neha Kulwal’s
professional journey spanning nine years. Her moves in
strategic planning and decision making are well reflected
in the exclusive clients’ base - Housejoy, Jockey India,
Hopscotch, Bajaao, Big Basket, Decathlon and others - and
the revenue generated in India. Kulwal invests her leisure
time in poring over books or catching up on the latest
online series to gain knowledge in her area of expertise.
Here are three books which benefited her.THE ALCHEMISTThanks to The Alchemist, I have
become a firm believer that every
person in this world is here to fulfil
her individual destiny. It helped
me realise that there is no shame
in falling and failing, as long as
you get back and try again, to
pursue our vision with our heart
and soul. Our journey leads us
to our eventual destiny, and we
remain in charge of defining it
with every decision we take. If we
pursue opportunities that present
themselves to us with the utmost
dedication and passion, the
universe will conspire to help us
achieve our personal treasure – our
dreams, hopes and ambitions.13 THINGS MENTALLY STRONG
PEOPLE DON’T DOFrom 13 Things Mentally Strong People Don’t Do, I
have learnt how to observe the world. I have always
been curious as a child and have always tried to
think over why people do the things that they do. I
love to analyze people, their thoughts, processes,
and their activities, and do my bit in guiding them
towards decisions that are best for them. Another
important lesson that I learnt was knowing how to
handle different situations and people in life, while
remaining strong and true to who I am as a person.
Reading it really helped me internalise the fact that I
cannot please everyone all the time, and why I need to
overcome my fear and take calculated risks to achieve
success in business. I also realised the importance
of patience – a trait which, in the field of marketing,
is utmost important. It also drove home why it was
essential to embrace and celebrate the successes
of those around us. These learnings have helped
me immensely in my personal life, as well as in my
professional role as the CEO of Admitad India.JONATHAN LIVINGSTON
SEAGULLJonathan Livingston Seagull is
quite close to my heart. I want to
live like the titular seagull for who
flying is not only a means to an
end but also an extension of his
personal self. This book helped me
understand that sometimes, even if
your personal ambitions run contrary
to your community’s expectation,
you must rely on your faith and make
the most of your life. Following the
flock is not always the best thing.
Since you know your own strengths
and weaknesses, you are the most
qualified individual to choose your
path to success. You might fail to
achieve your dreams even if you try
to pursue them with single-minded
devotion, but you will definitely fail if
you don’t.Neha Kulwal,
CEO, Admitad