FRIEND ZONE The social future of Forza
“I love being part of car
culture,” says Dan
Greenawalt when I ask him
about the future of the
Forza series. “I don’t go to
car shows just to see the
hot cars, I go to socialise
with other people who love
cars as much as I do. I like
to be with my tribe, and
with stuff like the concert
in Fortnite, games are
becoming a tribal hangout.I love that Horizon is
exploring that, with people
hanging out and
competing online. And
with Motorsport we have
esports, which is another
way of connecting. In the
future we’ll be exploring
these concepts, looking at
communities and finding
out a way to turn that
into similar experiences
in our games.”“WE SEND EXTENSIVE
DATA REQUESTS TO
THE MANUFACTURERS”
Forza Motorsport
FEATURE