Automobile USA – September 2019

(Tina Meador) #1

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Few of these will make it
off the beaten path, but we
think it looks just as good
in the snow and slush as it
would on Rodeo Drive.

an LM002, but with some proper tires, it does a convincing
impression as it scrambles up icy and muddy inclines.
More so than any high-power sedan, wagon, or truck, the
Urus is an impressive do-it-all performer.
Even with the advent of the Rolls-Royce Cullinan and
Bentayga, the idea of a Lamborghini SUV is still somewhat
of a novelty. The factory made too few of the LM002 for it to
have made a lasting impression on the general public, and
in our experience, a brightly colored Urus attracts more
eyeballs than most any other SUV on the road, Bentley
or otherwise. It’s also a bit of a bargain, considering the
LM stickered for $120,000 when new, a skosh less than
$300,000 in 2019 bucks. It hasn’t gotten any cheaper, as
market values hover around $400,000 for a concours-
ready example. A base-level Urus, if you’re able to find one
at sticker, will set you back “only” about $200,000. That’s
not too bad in a timeline that saw the first 125-unit run of
the $2.8 million Koenigsegg Jesko sell out before that car
left the 2019 Geneva auto show floor.
In fact, between June and December of 2018, the Urus
already eclipsed the LM’s lifetime sales total by nearly a
factor of six, with 1,761 sold, and 70 percent of Urus buyers
were new to Lamborghini. So maybe you won’t stand out
quite as much as you would have back when the LM was
wrapper-fresh. Still, if you’re keen on keeping up with the
Joneses, you’d better hurry—plenty of them already have
an example. No doubt they would look even better if they
had a Rambo Lambo to pair with it. AM

If you’re bent up about the sizable amount of VW corporate accoutrements
in its cabin, don’t fret—the way the Urus drives more than makes up for any
perceived devaluation in the interior. It steers, corners, and accelerates like
a lifted hatchback Huracán—and we mean that in the best way possible. In
a straight line, it’s as hard-charging as you’d want a Lamborghini SUV to
be, accompanied by a staccato V-8 bellow that bounces off the rocky Italian
Alps and threatens to set off an avalanche. Around tight mountain passes, it’s
Subaru WRX-like in its all-wheel-drive tenacity, cutting through corners and
digging into sweepers faster than any such vehicle has the right to.
When you’ve finished liquefying your passengers’ innards and pulverizing
your groceries, the Urus calms down to a muffled burble when you switch into
its regular day-to-day driving modes. Kept in the most comfortable setting, it’s
no more punishing than an equivalent Audi Q7 or Q8. It’s not as dirt-hungry as

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