PROFILEDesigners at award-winning
Amsterdam studio tell Tom
May how they go about creating
“unforgettable interactive
experiences”
SUPERHERO
CHEESECAKE
Founded in 2008, Superhero
Cheesecake doesn’t just have a
brilliant name, it has done some quite
brilliant work too. Teaming up with
global brands and creative studios across
the planet, it’s won more than 130 awards
for its projects, which range from
experiential websites to AR installations,
data visualisations to online games. And
through passion, pride and plenty of
elbow grease, it continues to dazzle
clients and the community.
We chatted to design director Massimo
Meijer and senior visual designers Alicia
Goodmanson and Joao de Almeida about
some of their latest work, how seriously
we should take AR, and where the studio
is heading in the 2020s.Your mission statement says you aim to
create “unforgettable digital
experiences”. But what makes an
experience unforgettable and how do you
achieve that in practice?
AG: For me, an unforgettable experience
is something that surprises me; a little
detail I wasn’t expecting. Something
simple, yet clever. At Superhero
Cheesecake, we try to create moments
like this in almost everything we do.
This means every project has a core
team working together to find new,
innovative ways to delight the user.http://www.superherocheesecake.com
SurĽoh