SHOWCASE
SurĽoh
TIMELINE
Key dates for
Superhero Cheesecake
OCTOBER 2008
Founded in a basement in Hilversum,
North Holland.
NOVEMBER 2011
Officially listed in the chamber
of commerce.
JUNE 2012
First FWA won with Volkswagen
Das Interland.
APRIL 2015
Becomes agency of the year in
The Netherlands.
MAY 2016
Hires its 30th employee.
JUNE 2016
Wins 16 Cannes Lions in one year.
JUNE 2017
Becomes second Dutch studio ever to
be inducted into the FWA Hall of Fame.
JANUARY 2019
Wins 50th FWA.
JANUARY 2020
Prepares to open up a second office in
the USA.
The Next Rembrandt website enables users to get a behind-the-scenes look at how a variety of computer
techniques combined to produce an authentic-looking painting by the Dutch master
authentic, memorable brand moments
that people can resonate with.
JA: I’d say the main thing to consider is
the social aspect of your game. As a
brand, if you cannot create a
conversational piece that goes beyond the
boundaries of your game, you might be
spending money foolishly.
You’ve also done work with data art.
What are your tips for harnessing this
technique for commercial ends?
AG: Using data visualisation can help
make complex information more
digestible. It can also shine a light on
topics often missed, turning something
dense or dry into something visually
powerful. It can be a clever, aesthetically
pleasing way to communicate important
information, which in turn gives it
potential for commercial use.
What else is exciting you in the world of
web design right now?
AG: It’s not necessarily new, but
something exciting me at the moment is
meshing traditional, tactile practices to
make digital experiences more real and
authentic; for example, using
illustrations or brush techniques to
influence a style or an animated gesture.
I’m also excited to see more interesting
ways we can use data to capture our
mood, the weather, songs we like and so
on, to create a more personalised, real-
world online experience.
JA: The fact that it’s becoming harder to
keep up with top-level professionals. The
bar is super high right now and I love it.
How do you see Superhero Cheesecake
evolving in the future and what are the
biggest challenges you expect to face?
AG: We’ve built up a really strong, cross-
disciplined and global team, so we’re
pretty excited about the future. Like any
studio we have challenges, but we have a
really open dialogue, which helps us stay
on top of ‘challenges’ we might be facing
and keeps us ahead of the pack. We’ll
continue our mission to create human-
centred, premium online experiences
that aim to transform brands and make a
lasting impression.
JA: I see us evolving into luxury brands,
crafted work, installations and anything
attached to emotion-driven experiences.
What do most people not know about
Superhero Cheesecake?
MM: Every now and then, tourists drop by
the office and ask where they can get
some cheesecake.
JA: We have more printers than toilets.
The Porsche Macan S campaign involved a one-
of-its-kind Facebook Spark AR effect