SM Shopmag – July 2019

(やまだぃちぅ) #1
Ahead of the Game

Keep your edge and embrace


the future of gaming at


You’ve already heard of VR or Virtual Reality. It allows


gamers to have a first-person perspective in a virtual


world and move around it using their own body.


Now, AR or Augmented Reality is becoming real in this


reality. AR is similar to VR, but instead of you “entering” a


virtual world, the virtual world “enters” your world.


Games that take advantage of this technology are


Pokemon Go, Jurassic World Alive, and The Walking


Dead Our World.


SM SHOPMAG JULY ISSUE *Also available in other SM Supermalls


Transition to augmented reality


Gaining market share in the mobile gaming industry is


something a game publisher hopes to attain before it runs


out of money. And it becomes more difficult every year


because of the oversaturation of games in the market.


To offset this problem, developers offer their games


free of charge to attract gamers and embed profit-


generating features in their games to earn money and


cover their expenses. Expect current and future games to


have more ads, expensive in-game items/purchases, and


new money-grabbing gimmicks.


More games, more ads


The trend does not lie. The most played games in the


world have children as its main player base. It doesn’t even


matter what the game looks like or who developed it—as


long as kids love it, it will become an overnight success.


Just look at Minecraft, Roblox, and Fortnite. Their


graphics are clunky and cartoony, but those games’ players


outnumber players of serious games made for adult


gamers like PUBG, Hearthstone, and Mobile Legends.


Kids at the center of


the gaming world


Gaming consoles and personal computers are losing


their grip on the gaming industry. While they’re not totally


out of the race, they’ve become niche. Smartphones have


become the number-one, must-buy for gamers, whether


casual or hardcore.


Smartphones are practical and portable. They have


a huge catalog of games, including some of the most


popular games like PUBG, Fortnite, and Mobile Legends.


The top three high-end gaming phones are Apple’s iPhone


XS, Samsung’s Galaxy S10, and Google’s Pixel 3.


Smartphone domination


tech

Free download pdf