Creative Machine Embroidery – July 2019

or in real time, can help you stay

connected to the entrepreneur

and art societies that will keep you

inspired and growing your business.

Give plenty of opportunities for your

customers to provide feedback, and

make adjustments according to that

feedback as you go. It’s a great way to

survey your customer base and build

brand loyalty.

JOIN A TRADE

ORGANIZATION

Joining your local trade organization

can offer many benefits. Becoming

a member means you have ready

access to industry-specific expertise.

If you’re not sure where to go at

any point in your journey, your local

trade organization can help you, as

well as providing a list of rights and

responsibilities for entrepreneurs in

your area. Not only can you learn from

fellow members, but you may also

increase your profits. Big contracts

can often be negotiated better by

a trade association than by a single

home-based business, and belonging

to an association gives you a degree

of legitimacy that allows you to set

prices reasonably and leaves less room

for negotiation.

KEEP YOUR SKILLS UP

Naturally, you started this business

because you love embroidery. So this

is an easy one: Keep learning. Keep

honing your skills. The golden rule

of home-based businesses is that

you should start small and specialize,

but always look for ways to grow. If

you’re using existing designs, teach

yourself digitizing so you can expand

to custom. If you see a style on

Coming up in the Winter issue:

Pricing your embroidery

Coming upin the Winter issue:

Pricingyour embroidery

To help develop a successful mix of products for your embroidery business, make sure

to spend some time identifying and learning about your target customer as well as

researching current fashion and art trends.

The golden rule

of home-based

businesses is

that you should

start small and

specialize, but

always look for

ways to grow.

“

”

Instagram you’d like to emulate, find

a way to work it into your designs.

Visit trade shows, craft fairs and

art collectives. Get to know other

embroidery artists. Take classes. By

growing your skills, you’ll improve

your business, and make new contacts

to take it to new heights.

54 CMEMAG.COM | Fall 2019

52-54_CME_F19_Embroidery Business.indd 5452-54_CME_F19_Embroidery Business.indd 54 6/28/19 10:24 AM6/28/19 10:24 AM

orinrealtime, youstay
connectedtot preneur
andartsocietiesthatwillkeepyou
inspiredandgrowingyourbusiness.
Giveplentyofopportunitiesforyour
customerstoprovidefeedback,and
makeadjustmentsaccordingtothat
feedbackasyougo.It’sa greatwayto
surveyyourcustomerbaseandbuild
brandloyalty.

JOINA TRADE
ORGANIZATION
Joining your local trade organization
can offer many benefits. Becoming
a member means you have ready
access to industry-specific expertise.
If you’re not sure where to go at
any point in your journey, your local
trade organization can help you, as
well as providing a list of rights and
responsibilities for entrepreneurs in
your area. Not only can you learn from
fellow members, but you may also
increase your profits. Big contracts
can often be negotiated better by
a trade association than by a single
home-based business, and belonging
to an association gives you a degree

of legitimacy that allows you to set

prices reasonably and leaves less room

for negotiation.

KEEP YOUR SKILLS UP

Naturally, you started this business

because you love embroidery. So this

is an easy one: Keep learning. Keep

honing your skills. The golden rule

of home-based businesses is that

you should start small and specialize,

but always look for ways to grow. If

you’re using existing designs, teach

yourself digitizing so you can expand

to custom. If you see a style on

ComingupintheWinterissue:

Pricingyour embroidery

To help develop a successful mix of products for your embroidery business, make sure

to spend some time identifying and learning about your target customer as well as

researching current fashion and art trends.

The golden rule

of home-based

businesses is

that you should

start small and

specialize, but

always look for

ways to grow.

“

Instagram you’d like to emulate, find

a way to work it into your designs.

Visit trade shows, craft fairs and

art collectives. Get to know other

embroidery artists. Take classes. By

growing your skills, you’ll improve

your business, and make new contacts

to take it to new heights.

54 CMEMAG.COM | Fall 2019