National Geographic UK - July 2019

(Michael S) #1

EMBARK
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DATA SHEET


Contains


consonant


plus le


Contains


oo


Contains


k


Contains


y


Low-


probability


letters


Sexuality Profanity Bodily Insults Partying


functions


Animals


95*


61


97


129


55


210


97


162


202


185


41


NUMBER OF


WORDS WITH


ATTRIBUTE


WORD-FORM CATEGORIES SUBJECT CATEGORIES


bozo


twerp


turd


jackass


dude


fanny


schmuck


y


poop


slobbering


booger


b


juju


buzz


hubbub


juicy


pizzazz


fizzy


fuzzy


frumpy


jazzy


puffy


bubbly


f


flapjacks


yummy


fluffy


howdy


cutest


y


cuddle


y


playful


marshmallows


frolic


schmooze


whoop


droopy


woozy


puny


yy


boozy


f


booby


puking


schmoozing


bb


drool


tootle


waddle


wiggle


gobble


jiggle


jiggling


hh


amble


toddle


yy


gurgle


d


tinkle


dd


wiggly


H


O


W


I


T


L


O


O


K


S


A


N


D


S


O


U


N


D


S


WHAT IT MEANS


*WORDS LABELED AS CONTAINING A CONSONANT PLUS LE INCLUDE VARIATIONS SUCH AS -LING, -LY, AND OTHER WORDS WITH SIMILAR MEANINGS.

SOURCE: CHRIS WESTBURY AND GEOFF HOLLIS, UNIVERSITY OF ALBERTA

IT CAN BE HARD TO GUESSwhat might make a stranger laugh. Now


researchers at the University of Alberta, in Canada, have developed


a formula. After reading a study in which participants rated the


humorousness of some 5,000 English words, psychologists Chris


Westbury and Geoff Hollis wanted to break down what makes a


word intrinsically comical. They expanded the list to almost 45,000


words, then generated a complex statistical model to score the


funny factors and analyze the humor of each one.


WHAT’S


SO


FUNNY? BY RYAN MORRIS AND ALEXANDER STEGMAIER


RECIPE FOR LAUGHTER


A closer look at the 500 words that Westbury and Hollis ranked as funniest reveals common ingredients.


“Puking,” for example, has a funny-word form—the oo sound and the letter k—as well as associations with


profanity, bodily function, and partying, three of the six funny-word categories in the study.


ANATOMY OF A SIDESPLITTER


Westbury and Hollis discovered there


are two main predictors of what makes


a word funny: how it looks and sounds,


and the meaning behind it. “Pizzazz”


is comical for its unusual combination of


letters, but typically it’s the definition


of a word that tickles us the most. Try


not to smirk when you say “booger.”


Words associated


with a consonant


plus le*


Contains


the letters


or sound oo


Contains


letters used


less frequently


Larger


type reflects


a higher


composite


humor score


Strong


emotional


association


Humorous


meaning

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