JULY 2019/MUSCLE & FITNESS 141Dyaco Grows UK Business with New
Headquarters and Key Appointment
F
ollowing a year of strong growth,
leading fitness equipment provider
Dyaco is moving to a new UK
headquarters in Milton Keynes, marking
a significant landmark for the company.
The 7,000 sq. ft. location will house the
UK operations, finance and sales support
teams as well as a dedicated parts
warehousing space, enabling the team
to have direct control of the stock and
shipment of parts to ensure an extra fast
and efficient service to customers. It will
also act as a base for global and EMEA
commercial and medical division
operations. This will be key as the
business and the European distributor
network expands, particularly with the
forthcoming roll-out of the Philips
Physical Therapy product lines.
The office move will see the addition of
an on-site product showroom, allowing
key customers an exclusive opportunity
to see new products and innovations
before they launch to market.
“Our new office move represents ahuge step forward for our offering in the
UK,” said Andy Loughray, Dyaco UK
Sales Director. “A key part of our strategy
is to enhance the quality of service that
we provide to both new and existing
customers and having a dedicated parts
warehouse on site will allow us to work
both faster and more efficiently. It’s no
secret how ambitious we are to become
a major player in the fitness equipment
sector and the size of our new offices will
mean we’re able to accommodate more
staff as we continue our ongoing growth.”
In addition to its new headquarters,
Dyaco has appointed Kevin Barham to
the newly created position of UK
Installation & Technical Support
Manager. Kevin will focus on enhancing
the experience for Dyaco UK commercial
customers, overseeing the installation
process to ensure its growing customer
base enjoys the best and most efficient
installation service possible. He joins
following eight years at Matrix Fitness,
where he held a number of roles, rapidlyprogressing from an Assembly Engineer
to UK Installation Supervisor.
“I’m very excited for the opportunity to
join Dyaco in this important customer-
facing role,” said Kevin. “Dyaco has the
foundations to grow and change the
industry and this opportunity will allow
me to ensure the highest level of service
for our customers. As well as having
worked in the industry for a number of
years, fitness is a personal passion of
mine and it’s great to be able to provide
gyms and health clubs with premium
equipment to help members achieve
their own goals.”
Dyaco will move into their new
headquarters at the end of May and are
looking to build on a strong start to 2019,
including a comprehensive installation at
Pump Gyms’ Watford site, providing over
100 pieces of equipment from its broad
product portfolio.
For further information, contact the
Dyaco team on 0800 0293865, or emailPHOTO COURTESY OF DYACO UK [email protected].
By Samantha Yardley