72 |JaguarWorld/July 2019
Italian
WORDS&PHOTOGRAPHYPAULWALTON
F
ORAfreshlydesignedcarto
receiveenoughpressandpublic
recognitiontobeconsidereda
success,itsdebutatamotorshow
needstobeperfectlytimed.Ifit
isrevealedatthesamemomentasone
ortwosimilardesignsfromrivals,then
itisindangerofbeinglostinthecrowd,
relegatedtothebackpages.
That’sexactlywhathappenedtoPietro
Frua’sstylishS-type-basedcoupeatthe
1966 Genevashow.Notonlydidarival
designhousedisplayitsversionofatwo-
doorJaguar(seebox,p74),but–andeven
moredamaging–thelong-awaitedE-type
2+2wasmakingitsdebutonJaguar’sown
stand.Duetothisunfortunatecoincidence,
Frua’slittlecoupewaslargelyignored,the
orderbooksempty,thecarforgotten.
Untimelyrevealaside,thelittle-knowncar
isoneoftheprettiesttwo-doorcoupesever
constructedonaJaguarchassis,offeringall
thestyleandeleganceofanItaliansports
car,butwiththerideandperformanceofa
standardsaloon;adesirablecombination.
So,diditdeserveabetterfate?