BBC World Histories - 08.2019 - 09.2019

76

CULTURE The Conversation

A 1966 advert for

‘permanent creme

relaxer’. Chemicals

in such relaxers

could burn the scalp –

yet many people,

including Emma Dabiri,

considered this a price

worth paying to achieve

straight hair

African-American

activist Angela Davis

speaks at a rally in

1974. The ‘Afro’
      hairstyle worn by
      Davis was a political
      statement in the 1970s,
      but fell from favour
      again in the 1980s

Madam CJ Walker

(originally Sarah

Breedlove), who made

a substantial fortune

marketing hair relaxer

to African-Americans in

the early 20th century

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