5'62 LAW 31
REVERSAI.
Controlling
the
options
hasonemain
purpose:
to
disguiseyourself
asthe
agent
of
power
and
punishment.
Thetacticworks
best,then,
forthose
whose
power
is
fragile,
andwhocannot
operate
too
openly
without
incur-
ring
suspicion,
resentment,
and
anger.
Evenasa
general
rule,however,
itis
rarely
wisetobeseenas
exertingpowerdirectly
and
forcefully,
nomatter
how
secureor
strongyou
are.Itis
usually
more
elegant
andmore
effective
to
givepeople
theillusionofchoice.
Ontheother
hand,
bylimiting
other
people’soptionsyou
sometimes
limit
your
own.Therearesituationsinwhichitisto
youradvantage
to
allow
your
rivalsa
largedegree
offreedom:As
you
watchthem
operate,
yougiveyourself
rich
opportunities
to
spy,gather
information,
and
plan
yourdeceptions.
The
nineteenth~century
banker
James
Rothschildliked
thismethod:Hefeltthat
if
he
triedto
control
his
opponents’
movements,
helostthechancetoobservetheir
strategy
and
plan
a
moreeffective
course.Themorefreedomheallowedthemintheshort
term,
themore
forcefully
hecouldact
against
theminthe
long
run.