The 48 Laws Of Power

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74 LAW 9

Image:

TheSee-

saw.

Up

and

down

and

up

anddown

go

the

arguers,

getting

nowhere

fast.Getoffthe

seesawandshow

them

your

mean

ing

withoutkick

ing

or

pushing.

Leave

thematthe

top

andlet

gravity

bring

them

gently

to the

ground.

Authority:

Never

argue.

In

societynothing

mustbedis

cussed;

give

only

results.

(Benjamin

Disraeli,

1804-1881)

REVERSAL

Verbal

argument

hasonevitaluseintherealmof

power:

Todistract

and

cover

your

trackswhen

you

are

practicingdeception

orare

caught

inalie.

Insuchcasesitisto

youradvantage

to

argue

withalltheconviction

you

can

muster.Drawtheother

person

into

an

argument

todistractthemfmm

yourdeceptive

move.When

caught

ina

lie,

themoreemotionalandcer-

tain

you

appear,

theless

likely

itseemsthat

you

are

lying.

This

technique

hassavedthehideof

many

aconartist.OnceCount

Victor

Lustig,

swindle:

par

excellence,

hadsolddozensofsuckersaround

the

country

a

phony

boxwithwhichheclaimedtobeableto

copymoney.

Discovering

their

mistake,

thesuckers

generally

chosenotto

go

the

police,

ratherthanrisktheembarrassmentof

publicity.

But

oneSherifi

Richards,