Anavila
(Anavila Misra)
“The Phulia region of West Bengal has been known for its cotton tant
saris and fine work with khadi and muslin. When we started working
with artisans there nine years ago with the new linen yarn, the
collaboration created a design disruption in the sari space. Our work
with this cluster has always been collaborative, we visit the cluster with
an idea of the textiles we want to work with, and everything is discussed
with the weavers. Based on the possibilities and challenges of the loom,
sampling is done initially, and eventually, production is planned. Once
the designs are finalised it’s easy for us to coordinate through long-
distance. The continued work in one region has helped the brand create
a unique design identity, along with a sense of community with the
weavers.”