CRAFTED ERA

(Vedant Shelke7Nzd-H) #1

To this end, we develop handloom silks in our signature colour-blocked
palette, but in textiles that drape and feel a certain way. We develop
them with wool, cotton and linen because different weighted fabrics
work on different silhouettes. With our brocades, we work with
traditional motifs as well as contemporary patterns that we develop in-
house. But what differentiates our clothing is the way that we rethink
traditional brocades. We make our distinct modern silhouettes in this
textile, jumpsuits, maxis, dresses, skirts in addition to shapes that we
typically associate with Benarasi brocades, so that we not only redefine
the context and make them a bit unpredictable but also make them
more relevant. The challenge that excites me always is how do we retain
the essence of our traditional craft, but free it from its obvious cultural
trappings?


Payal Khandwala

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