236
C
onsidering how another
person might react when
you do something involves
making strategic calculations.
Successfully negotiating your
way through social and economic
interactions is a bit like a game of
chess, where players must choose
a move on the basis of what the
other player’s countermove might
be. Up to the 1940s economics
had largely avoided this issue.
Economists assumed that every
buyer and seller in the market was
very small compared to the total
size of the market so nobody had
GAME THEORY
Our everyday interactions involve
strategic decisions that are similar to
a game of chess, where players choose
their moves on the basis of how they
think their opponent will respond.
IN CONTEXT
FOCUS
Decision making
KEY THINKER
John Nash (1928– )
BEFORE
1928 US mathematician John
von Neumann formulates the
“minimax rule” that says the
best strategy is to minimize
the maximum loss on any turn.
AFTER
1960 US economist Thomas
Schelling publishes The
Strategy of Conflict, which
develops strategies in the
context of the Cold War.
1965 German economist
Reinhard Selten analyzes
games with many rounds.
1967 US economist John
Harsanyi shows how games
can be analyzed even if there
is uncertainty about what
sort of opponent you are
playing against.
any choice about the price they
paid for a good or the wage they
sold their labor for. Individual
choices had no effects on others,
it was reasoned, so they could
safely be ignored. But as early
as 1838, French economist
Antoine Augustin Cournot (p.91)
had looked at how much two firms
would produce on the basis of
What does the
other man
think I am
going to do?
Cooperate with him
because we can agree on an
option that benefits us both.
Compete with him
because we make our
decisions independently.
If he thinks I will cooperate,
I can safely cooperate.
If he thinks I will compete,
I had better compete.