Cosmopolitan UK - 04.2020

How to know when a

trend is on its way out

es, one moment neon

cycling shorts and

creepy little sunglasses

will be THE thing you

need to have immediately.

But faster than you can say

“I don’t actually have a

bicycle”, they’re over. When

you’re shopping in a trend-

focused way, it’s helpful to

keep in mind the ones that will

stand the test of time – we’re

talking years, not weeks.

It’s good for your bank

account and good for

the planet. For now,

though, here’s how

to tell if something

is in – or on its

way out...

Your mum starts to

notice it’s A Thing.

So some matriarchs

do “get it”, but most

aren’t watching

fashion shows or

checking out what

influencers wear.

If they’ve noticed

a trend, it’s likely not

long for this world.

SHELF LIFE:

7 MONTHS

It’s in kids’ stores.

Sorry, children. You are

our future, but your

clothes are always a

season or two behind.

By the time a trend

reaches a children’s

shop it means it’s

officially OVER.

SHELF LIFE:

6 MONTHS

DENIM IS

(ALMOST)

FOREVER

That boilersuit

you’ve been eyeing?

Snatch it up – yes,

even on sale. Jean

fads stickaround

for alon

because t

so weara

five more y

any of-the

denim

Gather round to mourn the loss of... anything that falls into these categories

ngtime,

hey’re just

ble. Slap

years onto

e-moment

trends.

Y

COSMO’S

OFFICIAL

RANKING

OF CURRENT

TRENDS

In order of

staying power...

PUFF SLEEVES ALICE BANDS PRAIRIE DRESSES NEON SQUARE-TOE SHOES

1 2 3 4 5

GONNA BE HERE A WHILE