64 Go to BILLBOARD.COM/BIZ for complete chart data Data for week of 08.04.2018
Swift Back
In TheTop 10
After six months, Taylor
Swift’s reputation returns
to the top 10 on the
Billboard 200 as the album
jumps 14-9. The set was
last in the top 10 of the
chart (also at No. 9) on the
Feb. 3 list.
Reputation earned
25,000 equivalent album
units in the week ending
July 26 — up 9 percent. Of
that sum, 10,000 were in
traditional album sales (up
17 percent, rising 8-5 on
Top Album Sales). The set
benefits greatly from sales
at merchandise stands on
stops along Swift’s stadium
tour in the mid-Atlantic.
During the tracking week,
she played three nights at
MetLife Stadium in East
Rutherford, N.J. (July 20-22),
where over 165,000 fans
were in attendance.
The album’s nontraditional
sales (which include
venue, mail order and
internet-based sales
and nontraditional retail
outlets) rose 39 percent
to 5,000 copies for the
week. Though Nielsen
does not break out venue
sales specifically, it’s likely
they made up the bulk of
the total, as reputation’s
internet sales numbered
nearly 1,000, while
nontraditional retail sales
were negligible.
Reputation also
registers a 5 percent rise
in streaming equivalent
album units, having earned
13,000 for the week, and
the LP’s tracks generated
17.7 million on-demand
audio streams, up from
16.9 million in the prior
week.
The set’s current hit,
“Delicate,” generated a fair
share of album streams:
4.2 million (up 1 percent).
The track concurrently slips
1-3 on the Mainstream
Top 40 airplay chart and
dips 2-3 on the all-format
Radio Songs list. —K.C.TOP ALBUM SALES:The week’s top-selling albums across all genres, ranked by sales data as compiled by Nielsen Music.HEATSEEKERS ALBUMS:The week’s top-selling albums by new or developing acts, defined as those who have never appeared in thetop 100 of the Billboard 200 or the top 10 of Top R&B/Hip-Hop Albums, Top Country Albums, Top Latin Albums, Christian Albums or Gospel Albums. If a title reaches any of those levels, it and the act’s subsequent albums are then ineligible to appear on Heatseekers Albums. Titles are ranked by sales data as compiled by Nielsen Music.CATALOG ALBUM SALES:The week’s top-selling albums across all genres that are at least 18-months old and have fallen below No. 100 on the Billboard200 or are re-issues of older albums. Titles are ranked by sales data as compiled by Nielsen Music. See Charts Legend on billboard.com/biz for complete rules and explanations. © 2018, Prometheus Global Media, LLC and Nielsen Music, Inc. All rights reserved.AIRPLAY/STREAMING & SALES DATA COMPILED BY