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FOREWORD BY MALCOLM GLADWELL
NEW YORK TIMES BESTSELLING AUTHOR JEREMY GUTSCHE
WHAT GREAT POTENTIAL IS SO CLOSE WITHIN YOUR GRASP?
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We’ve reached a point where everyone wants innovation, but most people don’t know how to
actually attain it. Create The Future is a visual guide loaded with battle-tested tactics and
provocative thinking that will lead you to your next level. This double-sided book includes a revised
version of Jeremy Gutsche’s award-winning Innovation Handbook, full of lessons from Gutsche’s
experience helping 700 brands, billionaires, CEOs and NASA in their quest to Create The Future.