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understand the societal expectations, ecological changes, and technological
advances behind them. They must be able to quantify the sustainability of
their products and activities and integrate sustainability in all their investment
and business decisions.
Coca-Cola and Unilever, for example, have both set ambitious and
measurable sustainability goals: Coca-Cola will collect and recycle the equivalent
of every bottle or can it sells globally by 2030, and Unilever will reduce its
environmental footprint (as quantified in sectors such as greenhouse gases,
water use, and packaging) by half, also by 2030. Quantifying targets in this
way requires integrating nonfinancial metrics into business models and long-
range strategic planning.
Notably, sustainability requires all three of the other foundational
capabilities: top-notch data and analytics, collaboration across the value chain,
and in-house innovation.
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