Design challenge
KULTAR SINGH RUPRAI
EVOLVE
Images of the scenery surrounding the spa are used as the main hook on this site
Evolve is a luxury health spa, offering
breathtaking scenery and treatments to
help restore, revive and renew clients.
The main banner was key: it had to be
impactful yet appear tranquil at the same time.
Various images and treatments were tried and
presented to a sample of potential users for
feedback. The site is aimed more toward women
and couples – while not ruling men out.
The overall UI was kept clean and minimal,
with a combination of blues and pastels to give a
calming yet regal feel. The primary typeface is a
clean sans-serif font that has a few unique little
curves to add some character. A smart serif font
is used sparingly as a secondary typeface.
After the navigation and banner, users are
welcomed in with a small section about the
establishment before being presented with
deeper link options. This enables the page to be
functional, yet tell a story.
CLOSE UP
(1) Users have direct access to the main site sections,
in addition to contact details. This could have been left
out to keep the main navigation clean and minimal but
I opted for a more accessible approach. (2) This large
real estate allows for an impactful first impression and
maximises the effect of this powerful photography.
This is intended to be fixed, not a carousel. (3) Small
details such as the curved buttons all subliminally
add to the aesthetic of wellness and health, while the
gradient leads users down to the content below. (4) I
opted for a 14-column grid, with a large max-width.
This allows for more flexibility and means the content
can fill the screen. It also lets us have one column
each side of the container to make sure that we have
enough white space to let the design breathe. (5) For
the mobile version of the site, the pages will adapt to
an alternative layout that places the beautiful imagery
front and centre.MY MONTH
What have you been
working on / doing this
month? Designing
murals for the office,
lots of decorating and
plenty of Mario Kart on
the Switch.
Which two websites
have you visited for
inspiration? Muzli
Chrome extension is
always a good starting
point, as is One Page
Love. They are usually
my go-tos.
What have you been
watching? Just finished
Vikings and am
currently watching El
Chapo.
What have you been
listening to? Dave East.
Nipsey Hussle. Chillhop
essentials.52314