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SHOWCASE
How we built
The team from Studio Lovelock reveal how they turned a heavyweight
annual report into an interactive data-viz treasure trove
THE STATE OF EUROPEAN TECH
HOW WE BUILT
(1) A striking landing page to make a strong
first impression. It distinguishes the site
from other reports and sets the tone from
the outset as authoritative and technically
precise. (2) It was a real challenge given
the density of the report to get it to work
effectively on mobile but absolutely critical.
Mobile traffic has accounted for nearly 70%
of traffic so far. (3) A simple and consistent
navigation system was really key to make
a lot of content easily accessible whether
the user is after an overview or the full
detail. (4) All the graphs can be downloaded
as standalone graphics, enabling users
to easily incorporate the data into their
own presentations. (5) Each article can
be saved, enabling users to easily create
their own bespoke reports that can then be
downloaded as PDFs. (6) Within the articles
the graphs are interactive. Users can switch
between multiple datasets as well as rollover
for more detail.
BRIEF
For the 2017 edition of its State of European
Tech report, Atomico wanted an online version
presenting the data in a format that users could
explore and manipulate in a more meaningful
way than the usual traditional report structure
would permit.
CLOSE UP
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