EUSA Year Magazine 2023-2024

MICRO LEARNING

ENTREPRENEURSHIP FOR ATHLETES

The Micro Learning Entrepreneurship for Athletes (MLEA) project addresses

the collaborative partnership priority to promote education in and through

sport with a special focus on skills development, as well as support the

implementation of the EU Guidelines on Dual Careers of Athletes.

The project developed a tailor-
made, modular curriculum
on entrepreneurship for
athletes and former athletes.
All the curriculum’s modules
are delivered by academic
experts, and they are recorded.
Educational material follows
the micro-learning approach to
help athletes make the most
of their time and achieve their
educational goals.

MLEA integrated gamification
elements to increase athlete’s
engagement and enables
online microlearning on
demand by offering bite-
sized, small learning units
with the necessary amount of
information to help athletes
achieve their goals. The project
is extremely important for
all professional athletes and
focuses on the development
of their Dual Careers and time
management.

After the successful
implementation of many

working activities and outputs

of the MLEA project in 2022,

as well as productive and

successful project meetings,

in the beginning of 2023, this

project came to its conclusion.

The last MLEA transnational

meeting was held in Zagreb

on 13th March 2023, where

the team have made a

recapitulation of the previous

two years, reviewing the

intellectual outputs that were

produced and the lessons

learned.

The final conference was

then held on the 14th of March

in Aula Magna conference

hall of the Zagreb School of

Economics and Management,

where the conclusion of the

MLEA project was presented

and many discussions about

the importance of Dual career,

education and entrepreneurship

in sports were made.

At this conference, Dubravka

Kovacevic, coordinator of the

MLEA project, shared the

background of the partners,

the goals and the results

around the project, as well

as the reason and the idea

behind the realisation of the

project itself; Martin Carlson-

Wall from Stockholm School

of Economics, gave a short

recap and explanation of the

analysis, the studies and the

scientific data around which

the project and its outputs are

build; Sascha Schmidt from

WHU, gave an explanation of

the Canvas model, incorporated

in the online modules, as one

of the outputs of the project,

the structure on which are

the modules based, the steps

incorporated in this model,

the corelation of every step in

building your own business idea

and the benefit of following each

part; Mirna Korican Lajtman was

then presenting the gamified

platform where the modules are

going to be based, the way the

platform will function, the steps

of the course, the details about

each of the modules, the scoring

mode, as well as the rewarding

process after the course is

completed.

The project is coordinated by

Zagreb School of Economics

and Management (CRO), with

project partners including the

Croatian Olympic Committee

(CRO), Stiftelsen Stockholm

School of Economics Institute

for Research (SWE), WHU –

Otto Beisheim School of

Management (GER), Olympic

Committee of Bosnia (BOS),

Olympic Committee of Serbia

(SRB), Olympic Committee

of Slovenia (SLO) and the

EUSA Institute (SLO). The

MLEA project is co-funded by

Erasmus+ Programme of the

European Union.

EUROPEAN UNIVERSITY SPORTS ASSOCIATION YEAR MAGAZINE 2023-24^122

6. EU INITIATIVES

PLEASE SEE

http://www.mlea.eu

for more information

Co-funded by the

Erasmus+ Programme

of the European Union