GOQII (2014) : Fitness bands are aplenty but
GOQii, from day one, offered a complete experience.
Accompanied by an app, GOQii users keyed in their
food and water intake along with the daily step count
that synced with the app. The human coach would
suggest changes the user should make to achieve
their goal – be it losing weight, drinking more water,
exercising regularly or living a healthy life. Many
new features such as doctor consultation, coach
videos and more were added to the platform that has
evolved as an ecosystem. Many brands have started
following the model and have added AI or human-
based coaching.
SELFIE STICK :Coined as the word of the
year in 2013 by Oxford Dictionaries, the selfie
stick emerged as a popular accessory for
capturing pictures of ourselves without having
to ask someone else to click pictures. Within a
short period, selfie sticks became so popular
that almost everyone was seen holding one at
popular tourist spots. To make it convenient to
click pictures, some companies started adding
a Bluetooth remote to the stick that would
pair with the smartphone and make it easy to
capture images.
APPLE AIRPODS (2016) : Bluetooth earphones
have been around for many years. Apple wasn’t
the first one to introduce earbuds either. But the
way Apple popularised the category is worth
mentioning. An increasing number of brands
have introduced wireless Bluetooth earbuds in a
charging case across different price points. And
some look exactly like the AirPods. These give
you the freedom to wear just one or both buds
together. And with support for voice assistants,
they are convenient to operate too.