solution phase of a habit loop, 51 –53
Sorites Paradox, 251 –52
starting a habit, 71 –72
Steele, Robert, 91
Stern, Hawkins, 83
success
accepting where your strengths are, 218 –19
importance of feeling successful, 190
suffering, 262
suggestion impulse buying, 83
supernormal stimuli, 102
Suroweicki, James, 154
System 1 vs. System 2 thinking, 232 n, 261
systems
changes to solve problems, 25
as a cycle of continuous improvement, 26 –27
vs. goals, 23 –24
technology
for automating a habit, 173 –75
social media, 174 –75
temptation bundling, 108 –11
3rd Law of Behavior Change (Make It Easy)
agricultural expansion example of using the least effort, 149 –51
energy requirements and likelihood of action, 151 –52
friction associated with a behavior, 152 –58
garden hose example of reducing friction, 153
“gateway habit,” 163
Japanese factory example of addition by subtraction, 154 –55
making the cues of bad habits difficult, 169 –70
onetime actions that lead to better habits, 172 –74
Principle of Least Action, 151 n
repetition as the key to habit formation, 146 –47
Two-Minute Rule, 162 –67
Twyla Tharp example of a daily ritual, 159 –60
Thorndike, Anne, 81 –82
Thorndike, Edward, 43 –44
time inconsistency, 188 –89
Tinbergen, Niko, 101 –102