http://www.thebattlecreekshopper.com BATTLE CREEK SHOPPER NEWS Thursday, November 14, 2024 11
leaders to
contact Chris
or Jennie to
learn more.”
Hendler
has spent
the last 18
years at the
Marshall
Ad-Visor &
Chronicle,
including
14 years as
editor. He
got his start in broadcast journalism
in the late 1980s as a radio newsachieve their goals through print
advertising in the Hastings Banner,
Hastings Reminder, Lowell Ledger,
Lowell Buyers Guide, Battle Creek
Shopper News, Marshall Ad-Visor &
Chronicle and Sun & News, which
covers Middleville and Caledonia.
“Chris and Jennie are great leaders
and we look forward to all of the
growth and success they will foster
for our clients on the west side of the
state,” said View Newspaper Group
Advertising Director Pete Clinton.
“Print media is a proven way to grow
your local business and reach your
goals. I encourage area business See WEST on 12VIEW
Continued from Page 10
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Wes Smith.
“Outside of
our offices,
Jennie is
a great
resource for
community
members
and clients
looking to
grow their
business
through
print media.
We’re excited to welcome Jennie
into her new role.”
Yonker said she is looking forward
to the next phase of her new role
with the company and the friendships
she will make along the way.
“I am looking forward to my
new role getting more involved in
the communities and meeting new
people to grow those bonds and
help market their businesses,” said
Yonker. “I have never viewed selling
as a job, it is a way of life for me —
as is relationship building.”
Silverman is a long-time resident
of Barry County. He graduated with
honors from Kellogg Community
College with a degree in business
management with a focus on market-
ing. He began in newspaper sales
in September 2007, after a long
career in the automotive sales world.
Along with his role in the commu-
nity newspaper business, Silverman
is active in the community serving
as the director for the Nashville
Route 66 Business District and as
a board member for the Sons of the
American Legion, Squadron 45 and
American Legion Riders, Post 45 in
Hastings.
“I look forward to being more
involved in the communities we
serve in within Barry, Calhoun and
Kent counties,” said Silverman. “I
enjoy meeting new people and tak-
ing on new challenges. I want to be
a part of building on the legacies
of our local community papers to
ensure we continue to produce the
quality newspapers that our readers
and advertisers have enjoyed for so
many years.”
Yonker and Silverman will work
to help businesses and organizations
Chris Silvermananchor and minor league baseball
play-by-play announcer in Northern
Virginia, about 50 miles outside of
Washington, D.C. He also covered
news in Pompano Beach, Fla. before
working as an airborne traffic report-
er during most of the 1990s for radio
stations in Miami, Washington, D.C.,
Chicago and Baltimore. After living
in Naples, Italy for three years and
then Virginia Beach, Hendler moved
to Michigan in 2005. After a stint
in radio advertising sales, he joined
the Marshall Ad-Visor &John Hendler