SEO Cyprus

But another gigantic one? Mobile search. Mobile local search represents more than 80% of local
searches in Cyprus alone. People are on the move, looking for a place to have lunch, a
neighborhood garage, or a highly praised hairdresser. If your site is not mobile-friendly, fast, and
easy to find, Google won't list you in mobile search... nor will potential customers.
And don't think for a moment that word of mouth doesn't count. In a close-knit society like
Cyprus, people are extremely reliant on word of mouth offline and online. Positive word of
mouth and Google reviews build trust immediately and improve your SEO. It's not being
seen—it's being trusted.
The Power of Bilingual Content (Greek/English)
This is something that too many business people forget: language is more powerful than you
think.
Cyprus is a bi-lingual island. Although the bi-linguality is officially recognized as Greek,
English is generally employed, especially by youth, foreign residents, and tourists. This
bi-linguality has a direct impact on how people do online searching.
Let's say you own a cleaning company in Limassol. A local customer who speaks Greek would
be searching for "καθαρισμός σπιτιού Λεμεσός", while an English-speaking customer would be
searching for "home cleaning services Limassol". If you have your site optimized for the former,
you're neglecting the other half of the market.
To reach more people:
● Create bilingual pages or a language changer on your website.
● Optimize both Greek and English keywords.
● Translate not just the content but also your meta descriptions, image alt texts, and even
URLs
● Use tools like Google Search Console to track performance across both languages.
It might sound like extra work, but it’s worth it. Offering content in both languages boosts your
reach, improves user experience, and signals to Google that you’re a locally relevant business.