CHAPTER 2:
IN-PAGES SEO THAT WORKS IN CYPRUS
When a visitor arrives at your site, he must feel as if he's reached the place he was supposed to.
But that doesn't happen by chance. It takes careful planning, what you actually say and the way
you say it.
This chapter is about on page SEO, the part of SEO that you can have direct control over on your
website. It's where your keywords live, where your function and design meet, and where the
small technicalities can make a big difference.
Let's start at the ground floor: the right keywords.
Keyword Research with a Local Twist
Using Tools to Find Local Search Terms
Most small business owners listen to "keyword research" and immediately think about generic
terms like "best attorney" or "discount flights." But in Cyprus, the search is more specific and a
little more personal.
Imagine you own a beauty salon. Customers aren't just searching "salon", they're typing in things
like:
● "eyebrow threading Nicosia"
● "bridal makeup Larnaca"
● "κομμωτήριο Λεμεσός"
These are called long-tail keywords, and they're gold for local SEO. They're less competitive,
more targeted, and tend to come from people who are ready to act.