EUSA Magazine 2019-20

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MEDIA AS A CHANNEL

OF ATHLETES’ DUAL

CAREERS PROMOTION

AND EDUCATION

Abbreviated to EdMedia, this project aims to proactively

change the attitude towards an athletes’ dual career by

deliberately shaping a positive image and encouraging sports

organisations to pursue the implementation of the European

Union’s 2012 guidelines on dual careers of athletes.

The action plan of the

project includes conducting

a comprehensive analysis of

related scientific articles and

examining how an athletes’

dual career image is formed by

media, before analysing the gap

between the current practices

and the EU guidelines on dual

career of athletes.

This evidence-based and

eminence-based knowledge

will be used as a platform to

produce a powerful knowledge-

exchange as well as educational

resources which will encourage

the European sports community

to strengthen dual career

policies in Europe.

EdMedia’s goal is to then

develop and implement an

online educational programme

for both athletes and sports

organisations to use to

qualitatively promote a more

positive attitude towards

athletes’ dual career and to

encourage stakeholders to

contribute to the improvement

of conditions for dual career

athletes, from an individual,

organisational and national level.

Project partners include the

Lithuanian Sports University

(LIT); European Athlete as

Student Network (MAL);

University of Rome Foro

Italico (ITA); Alexandru Ioan

Cuza University of Iasi (ROM);

University of Valencia (SPA);

German Sport University

Cologne (GER); University

of Ljubljana (SLO) and the

European University Sports

Association Institute (SLO).

The project is co-funded by the

Erasmus+ Programme of the

European Union.

PLEASE SEE

eusa.eu/projects/edmedia

for more information

Co-funded by the
Erasmus+ Programme
of the European Union