Health Psychology, 2nd Edition

Threat appraisal

SOURCES OFINFORMATION Other external

variables

Age, sex, occupation,socio-economic status,

Environmental religion, education

Fear appealsObservationIntra-personalPersonality

Prior experience

Coping appraisal

Protectionmotivation

Behaviour

Perceived vulnerability

Perceived severityIntrinsic rewards Response costsResponse efficacy

Self-efficiacy

Extrinsic rewards

FIGURE 7.2

Protection motivation theory.