Health Psychology, 2nd Edition

Belief aboutoutcomes

Evaluationof outcomes

×

Perceivedlikelihood ofoccurence

Perceivedfacilitating/inhibiting

power

×

Normative

beliefs

Motivationto comply

×

Subjective norm

Behaviouralintention

Behaviour

EXTERNALVARIABLESDemographicvariablesAge, sex,occupation,

socio-economic status,

religion, educationPersonality traits

ExtraversionAgreeableness

Conscientiousness

NeuroticismOpenness

Perceivedbehaviouralcontrol

Attitude towards

behaviour

FIGURE 7.3

Theory of planned behaviour.