37PHOTOGRAPHS BY ILANA PANICH-LINSMAN FOR BLOOMBERG BUSINESSWEEK. DATA: GREYHILL ADVISORS, SXSW
▲ Khan, a ride-share
driver, had earmarked
this year’s expected
SXSW windfall to pay
down debt▲ Marri, who’d been heading into SXSW on the heels of a great plug
from a Food Network star, says the cancellation will cost him $45,000▶ Welch will have
to postpone this
year’s vacation