2019-12-02_Time

80 Time December 2–9, 2019

EXPERIMENTAL

FULLY RECYCLABLE SNEAKERS

Adidas FUTURECRAFT.LOOP

Upon first glance, these

sneakers, while notably

stylish, look no different

from any other high-end run-

ning shoes. The innovation

comes once you’re done with

them. Instead of throwing

the sneakers away, you can

return them to Adidas so

100% of each shoe can be

reused to create future gen-

erations of FUTURECRAFT

.LOOP shoes. It took more

than seven years of research,

including developing new

technology to build the shoes

out of a single material with

no glue or solvent. James

Carnes, vice president of

global brand strategy at Adi-

das, says the FUTURECRAFT

.LOOP is meant to be a first

step to “clean up some of

the environmental impact

that we create through our

massive product creation

every year.” But you’ll have

to wait to get your hands

on them; they’re still in the

beta- testing phase, and the

tentative schedule for public

consumption isn’t until

2021. —Madeleine Carlisle

The

shoes are

made out of a

single material and

contain no glue

or solvent

Future

generations of

the shoe will

vary in color and

design as they’re

recycled

OF

2019

THE 1 0 0

BEST