Business_Spotlight_No3_202..

(Joyce) #1
SKILL UP! 19

ESSENTIAL IDIOMS

Skill Up! Audio
You can do an
exercise on
Business Spotlight
Audio.

First, the idiomatic way
Mia: So, Dan, the campaign has
been up and running for a month
now. Can you bring me up to
speed? How’s it going?
Dan: Well, right off the bat, the
social media campaign has been a
success. This is clearly where you
are getting more eyeballs.


Now, more simply
Mia: So, Dan, the campaign has
been online for a month now.
Can you give me the latest infor-
mation? How’s it going?
Dan: Well, from the very begin-
ning, the social media campaign
has been a success. This is clearly
where you are getting more peo-
ple looking at your content.


First, the idiomatic way
Mia: We needed a reality check.
And this campaign was one. From
what I hear, it’s been useful. Has it
lived up to your expectations?
Dan: Oh, hands down! But I’d
like to crunch the numbers one
more time before I send you the
final report.

Now, more simply
Mia: We needed a reminder of
what it’s like to live in the real
world. And this campaign was
one. From what I hear, it’s been
useful. Has it been as good as you
expected?
Dan: Oh, easily and without
question! But I’d like to do some
calculations one more time before
I send you the final report.

up and running: be ~
, gestartet sein und
laufen
bring sb. up to speed
ifml. , jmdn. auf den
neuesten Stand bringen

right off the bat US
, prompt, auf Anhieb
get eyeballs ifml.
, Konsumenten
erreichen

reality check ifml.
, Realitätsprüfung
live up to one’s
expectations
, jmds. Erwartungen
entsprechen

hands down ifml.
, zweifellos
crunch the numbers
ifml.
, die Zahlen noch
einmal durchgehen

Success!
Right off the bat
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