Business_Spotlight_No3_202..

SKILL UP! 9

IN CONTEXT

Phrase Bank

For a list of all the key phrases used

in the dialogues, see pages 12–13

amazing ifml.
, fantastisch
roll: be on a ~ ifml.
, erfolgreich sein

uneasy

, unwohl

7. The law
   Cath: As long as everyone accepts
   cookies, we’re on a roll!
   Tom: Cookies help us to gain in-
   sights into browser history and
   recent browser sessions. What’s
   more, social-media platforms have
   amazing viewership metrics and
   data on social shares.
   Gitti: All this talk of data-driven
   marketing and SMA makes me a
   little uneasy.
   Tom: Look, most people are fine
   with us using their data if they get
   content that is useful to them and
   their interests.
   Cath: I get it, I do. But what about
   the legal aspects?
   8. Cookies and sign-ups
   Tom: Compliance with GDPR is
   key. There are serious legal con-
   sequences for non-compliance,
   even for companies based outside
   the EU. You need to inform people
   about what you do. Take a look at
   our examples.

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based... , mit Sitz ...

compliance

, Übereinstimmung

consent (to sth.)

, (etw.) zustimmen

miss out on sth.

, etw. verpassen

privacy

, Datenschutz;

Privatsphäre

unsubscribe sth.

, sich (von etw.)

abmelden

The SiTuaTion:

Tom provides some impor-

tant legal advice.