- Facebook ad revenue per user in the US and Canada was $30
in Q1 2019, which would suggest $120 per annum. If users are
worth 60 per cent less without browser data, it implies average
data value of (at least) $120 x 0.6 = $72. Estimates from:
Facebook Q1 2019 Results, http://investor.fb.com; Johnson G.A.
et al., ‘Consumer Privacy Choice in Online Advertising: Who Opts
Out and at What Cost to Industry?’, Simon Business School
Working paper, 2017; Leswing K., Apple makes billions from
Google’s dominance in search – and it’s a bigger business than
iCloud or Apple Music’, Business Insider, 29 September 2018;
Bell K., ‘iPhone’s user base to surpass 1 billion units by 2019’,
Cult of Mac, 8 February 2017. - Pandey E. and Parker S., ‘Facebook was designed to exploit
human “vulnerability”’, Axios, 9 November 2017. - Kafka P., ‘Amazon? HBO? Netflix thinks its real competitor is...
sleep’, Vox, 17 April 2017. - Background on design from: Harris T., ‘How Technology is
Hijacking Your Mind – from a Magician and Google Design
Ethicist’, Medium, 18 May 2016. - Bajarin B., ‘Apple’s Penchant for Consumer Security’,
Tech.pinions, 18 April 2016. - Pandey E. and Parker S., ‘Facebook was designed to exploit
human “vulnerability”’, Axios, 9 November 2017. - Although now a central feature of social media, the ‘like’ button
originated in a very different online era. Source: Locke M., ‘How
Likes Went Bad’, Medium, 25 April 2018. - Lewis P. ‘“Our minds can be hijacked”: the tech insiders who
fear a smartphone dystopia’, Guardian, 6 October 2017. - ‘Who can see the comments on my Moments posts?’, WeChat
Help Center, October 2018. - Background on censorship from: King G. et al., ‘Reverse-
engineering censorship in China: Randomized experimentation
greg delong
(Greg DeLong)
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