The Next Big Thing
THE NEW COMMERCIAL WAS completed the next afternoon.
It started, as before, with a line of apparent Apple lemmings waiting all
night around a street corner for the release of the next big iThing—
presumably an iPhone, though Apple was never mentioned by name.
“Guys, I’m so amped I can stay here for three weeks,” says an apparent
Apple idolater.
“Nine hours down and we’re almost in the door,” chants another.
“If it looks the same, how will people know I upgraded?”
One guy notices a woman on a sidewalk tapping away at some weird
gadget that—what?—doesn’t look like an iPhone.
“Whoa, what does she got there?”
Then another pedestrian hails a taxi on the sidewalk, holding the
mystery device.
“Hey, bro, can we see your phone?” The mob of Apple fans snatch the
device and pore over its hardware and features.
“It’s a Samsung Galaxy,” the pedestrian tells them.
“Check out the screen on this thing—it’s huge.”
“It’s pretty massive,” says another guy at the sidewalk.
“And it has 4G speed.”
What is this thing?
“It’s a Samsung,” they repeat to each other. “Samsung?”
A priggish kid with a beard, sitting in solitude on his laptop and wearing
headphones, raises his chin with an announcement.
“I could never get a Samsung. I’m creative.”