Samsung Rising

(Barry) #1

Samsung, a vastly larger company, had infinitely more resources and
potential.


“I felt that at Samsung maybe I could realize that dream”—to build
software that everyone uses.


T.J. had been recruited by Samsung three years earlier, in March 2010,
enticed by an old friend, a former director at IBM Korea named Ho Soo
Lee.


After T.J. joined, Samsung’s Chairman Lee II, in failing health, was
promulgating his vision to find new growth areas for Samsung. And
software was one of them.


COURTESY OF T.J. KANG


Kang Tae-jin (T.J.), former senior vice president for software and content,
brought to Samsung to build a software ecosystem, an area where it struggled
to beat Apple.

“They came to the realization that in order to succeed in the premium
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