20110122-story.html.
“Samsung’s Use of Apple Patents in Smartphones”: Kurt Eichenwald, “The Great
Smartphone War,” Vanity Fair, June 2014, https://www.vanityfair.com/news/
business/2014/06/apple-samsung-smartphone-patent-war.
6: THE FIFTH HORSEMAN
“Not only is it bigger”: M. G. Siegler, “The Fifth Horseman: Samsung,”
TechCrunch, January 5, 2013, https://techcrunch.com/2013/01/05/the-fifth-
horsemen-of-tech-samsung/.
With the company spending: “Samsung Plans to Outspend Iceland’s GDP on
Advertising and Marketing,” The Guardian, November 28, 2013,
https://www.theguardian.com/technology/2013/nov/28/samsung-plans-to-
outspend-icelands-gdp-on-advertising-and-marketing.
Before long, Samsung would: Kenneth Rapoza, “Samsung Now Accounts for One in
Three Smartphone Sales,” Forbes, January 28, 2014, https://www.forbes.com/
sites/kenrapoza/2014/01/28/samsung-now-accounts-for-one-in-three-
smartphone-sales/#67bb23c938e7.
“The founder had a vision”: Young-joon Gil, SAIT senior vice president, interview
by the author, November 16, 2010.
“He wanted to make another miracle”: Gordon Kim, Samsung human resources
director, interview by the author, November 15, 2010.
“will not be possible”: Executive vice president at Weber Shandwick, email message
to the author, October 26, 2010.
When the chairman visited: Jungah Lee and Jason Clenfield, “Samsung Low-Profile
Heir Poised to Succeed Father Seen as a God,” Bloomberg Technology, August
26, 2014, https://www.bloomberg.com/news/articles/2014-08-26/samsung-
low-profile-heir-poised-to-succeed-father-seen-as-god-.
“One employee was charged”: Sumi Lim, former Samsung senior business
development manager, email message to the author, December 25, 2015.
Samsung booked the entire fourth: Jang Jae-hyung, “I Worked Part Time for the
Lee Kun-hee Reception Team,” OhMyNews, January 16, 2005,
http://www.ohmynews.com/NWS_Web/View/at_pg.aspx?
CNTN_CD=A0000232206. This source is in Korean. The author’s researcher
translated the title and the quoted text into English.
belief in a shared, ancient bloodline: B. R. Myers, The Cleanest Race: How North
Koreans See Themselves—and Why It Matters (New York: Melville House,
2010).
South Koreans, he argues: B. R. Myers, “South Korea’s Collective Shrug,” The New
York Times, May 27, 2010, https://www.nytimes.com/2010/05/28/opinion/
