“The concept of limited good”: Ibid.
“is the most bizarro place”: Brian Wallace, interview by the author, January 6, 2016.
Fortunately, the heir apparent: Former Galaxy marketer, interview by the author,
October 23, 2017.
22: GALAXY TRILOGY
Though they hadn’t seen the phone: Fifteen former Galaxy marketers, interviews by
the author, January 2016–February 2018.
“To be honest, it was”: Dan Graziano, “Samsung Reveals the Strategy That Kept the
Galaxy S III a Secret,” BGR, June 14, 2012, https://bgr.com/2012/06/14/
samsung-galaxy-s-iii-top-secret/.
But the U.S. marketing team’s strategy: Fifteen former Galaxy marketers,
interviews by the author, January 2016–February 2018.
“A lot of those features”: Galaxy marketer, interview by the author, November 10,
2016.
“You know, Todd”: Samsung Electronics, “Samsung Galaxy S III Launch Press
Conference,” posted by YouTube user GamerStuff on June 21, 2012,
https://www.youtube.com/watch?v=Mppharp0R3Y.
selling nine million preordered units: Reuters, “Samsung Gets 9 Million Orders for
New Galaxy Phone: Report,” May 18, 2012, https://www.reuters.com/article/
us-samsung/samsung-gets-9-million-preorders-for-new-galaxy-phone-report-
idUSBRE84H00X20120518.
forty million units in the first: Luke Westaway, “Samsung Galaxy S3 Breezes Past
40 Million Sales Mark,” CNET, January 15, 2013, https://www.cnet.com/
news/samsung-galaxy-s3-breezes-past-40-million-sales-mark/.
TechRadar declared it: Gareth Beavis, “Number 1: Galaxy S3,” TechRadar, July 27,
2012, https://web.archive.org/web/20120921031030/
http://www.techradar.com/news/phone-and-communications/mobile-phones/
20-best-mobile-phones-in-the-world-today-645440/page:21.
At the Mobile World Congress: Kevin Thomas, “Samsung Galaxy S3 Scoops Best
Smartphone Award at MWC 2013,” 3G, February 27, 2013, https://3g.co.uk/
news/samsung-galaxy-s3-scoops-best-smartphone-award-at-mwc-2013.
“the Ferrari of the Android circuit”: Natasha Lomas, “Samsung Galaxy S3 Review,”
CNET, July 24, 2012, https://www.cnet.com/reviews/samsung-galaxy-s3-
review/.
“best phone of 2012”: Luke Westaway, “Best Smart Phone of the Year, as Voted
For by CNET UK Readers,” CNET, December 20, 2012,
https://www.cnet.com/news/best-smart-phone-of-the-year-as-voted-for-by-
cnet-uk-readers/.
