With consumers increasingly conscious of
their environmental impact and the threat of
global warming rising, Apple is flying the flag
for sustainability in the technology sector,
announcing partnerships with manufacturing
suppliers committed to renewable energy.
This week, we’re exploring Apple’s stance,
and what more tech firms can do to create a
greener world...
GREEN PARTNERS
“To ask less of the planet, we ask more of
ourselves,” Apple claims on its website. It’s a
bold move, putting the company personally
responsible for its environmental impact, and
for a technology firm, it’s an unprecedented
attitude to have. Indeed, you only need to turn
on the news or watch a David Attenborough
documentary, like the Netflix series Our Planet,
to gain an understanding of the devastating
impact our actions are having on the planet, or
how our technology is playing a vital role. In an
increasingly consumerist society where having
the latest iPhone can serve as a status symbol,
manufacturers are having to extract more and
more natural resources from the ground - and
there’s a finite amount we can take before we
are left with nothing. For a technology firm that
produces hundreds of millions of iPhones and
iPads a year, Apple has made it clear: it knows it
can do more and is working hard to do so.
In its latest attempt to reduce the impact
its products have on the environment, the
company announced last week that it had
doubled the number of suppliers who were
committed to run an Apple-specific production
line on 100 percent renewable energy.