xc New full-length student speech videos that illustrate speech techniques
and serve as speech models. In addition to the two full-length speeches
from the text, LaunchPad includes two more polished, professionally shot,
full-length speeches (on freeganism and becoming a socially conscious con-
sumer), plus key Needs Improvement clips that help students recognize how
to avoid common pitfalls. Each speech and clip comes with multiple-choice
questions so that students can analyze the speaker’s techniques and apply
them to their own assignments. These four full-length student speech videos
bring the grand total of full-length student speech videos to twenty-eight.
c Almost 300 videos that visually explain important concepts and show pub-
lic speaking in action.Digital and Print Formats
For more information on these formats and packaging information, please visit
the online catalog at macmillanhighered.com/realcomm/catalog.LaunchPad is a dynamic new platform that dramatically enhances teaching
and learning. LaunchPad combines the full e-book with carefully chosen videos,
quizzes, activities, instructor’s resources, and LearningCurve. Offering a student-
friendly approach and an organization designed for easy assignability in a simple
user interface, LaunchPad also allows instructors to create assignments, embed
video or custom content, and track students’ progress with Gradebook. LaunchPad
can be ordered on its own or packaged for free with Real Communication. Learn
more at launchpadworks.com.Real Communication is available as a print text. To get the most out of the
book, package LaunchPad for free with the text.The loose-leaf edition of Real Communication features the same print text in
a convenient, budget-priced format, designed to fit into any three-ring binder.
Package LaunchPad with the looseleaf edition for free.The Bedford e-Book to Go for Real Communication includes the same con-
tent as the print book. It also provides an affordable, tech-savvy PDF e-book
option for students. Instructors can customize the e-book by adding their own
content and deleting or rearranging chapters. Learn more about custom Bedford
e-Books to Go at macmillanhighered.com/ebooks—where you can also learn
more about other e-book versions of Real Communication in a variety of formats
including Kindle, CourseSmart, Barnes & Noble Nook-Study, Know, Cafe-
Scribe, and Chegg.Resources for Students
For more information on these resources or to learn about package options,
please visit the online catalog at macmillanhighered.com/realcomm/catalog.Preface00_OHA_45766_FM.indd x00_OHA_45766_FM.indd x 13/10/14 5:42 PM13/10/14 5:42 PM