LaunchPad for
Real Communication
launchpadworks.com
At Bedford/St. Martin’s, we are committed to providing online resources that meet
the needs of instructors and students in powerful yet simple ways. We’ve taken
what we’ve learned from instructors and students to create a new generation of
technology featuring LaunchPad. LaunchPad offers our trusted content and stu-
dent-friendly approach, organized for easy assignability in a simple user interface.
Access to LaunchPad can be packaged for free with Real Communica-
tion: An Introduction, Third Edition, or purchased separately.Easy to Start
Combining a curated collection of online resources, including hundreds of videos
that show communication and public speaking concepts in action, LearningCurve,
quizzes, assignments, and more, along with e-book content, LaunchPad’s interac-
tive units give you a building block to assign instantly as-is, or as a starting point for
your own learning units.Intuitive and Useful Analytics
The Gradebook quickly and easily allows you to review the progress for your
whole class, for individual students and for individual assignments, making class
prep time and time with students more productive.Fully Interactive e-Book
The LaunchPad e-book for Real Communication: An Introduction, Third Edition,
comes with powerful study tools, multimedia content, and easy customization for
instructors. Students can search, highlight, and bookmark, making it easier to study.To learn more about LaunchPad for Real Communication: An Introduction, Third
Edition, or to purchase access, go to launchpadworks.com. If your book came
packaged with an access card to LaunchPad, follow the card's login instructions.mech_OHair-RealCom3-SE-091214A human communication text that’s current,
authoritative—and based on real life.
Real Communication uses stories from real people and the world around us as the
foundation for the liveliest introduction to human communication available today.
In this updated new edition, you’ll find cutting-edge content, real-life examples, and
powerful digital tools.Captivating Examples from Students’
Everyday Experience
From spotlights on real events (like the post-Sandy
relief efforts) to fascinating examples (such as the role of
perception in speed dating), Real Communication continually
proves that real life is the best context for studying human
communication.A Focus on Real People in Real Careers
Real Communicator boxes, found in every chapter,
highlight career options (doctor, tap dancer, media
research professional) for students taking
communication courses.Powerful Multimedia Content that Helps Improve
Student Learning on an Individualized Scale
LaunchPad is a dynamic new platform that combines the full e-book with carefully chosen videos,
quizzes, activities, instructor’s resources, LearningCurve, and more. LaunchPad comes with:
LearningCurve, an adaptive quizzing and personalized learning program that puts the concept
of “testing to learn” into action. Students can test their knowledge of the core concepts of human
communication outside of the classroom.
New full-length student speech videos that illustrate speech techniques and serve as speech
models. In addition to the two full-length speeches from the text, LaunchPad includes two
polished, professionally shot full-length speeches (on freeganism and becoming a socially
conscious consumer), plus key Needs Improvement clips that help students recognize how to
avoid common pitfalls. Each speech and clip comes with multiple-choice questions, so that
students can analyze the speaker’s techniques and apply them to their own assignments. These
four full-length student speech videos bring the grand total of full-length student speech videos to
twenty-eight.
Almost 300 videos that visually explain important concepts and show public speaking
in action.
Please see the inside back cover for more information about LaunchPad.00_OHA_45766_IFC.indd 1 08/09/14 3:05 PM