bargain price of $1.75 an ounce. to bring in any bottle (an Atlanta customer recently brought in an empty maple syrup bottle) to refill with the brand’s vegan, toxin-free, and biodegradableis going one step further by allowing customers Mind and Body Wash for the SUPEREASY REFILLSBathing Culture Refillable materials, but now Bathing Culture Rainbow Glass Mind and Body Wash ($35)This California company’s bottles are already locally sourced from 100 percent preexisting recycled^
in the world,” says Freya Williams, author of in your medicine cabinet; its recyclable polyester glove that replaces a number of the single-use items Off’s Mitty Mini is a washable, Giantsis one of the most toxic and water-consuming crops production and ultimately translate to trash. “Cotton fabric absorbs less liquid than cotton does. and a sustainability adviser. Take My Face Disposable makeup remover wipes, Take My Face Off Mitty Mini tissues, cotton pads, and swabs sap precious resources during FACE WASH($10)WASTE-FREE zero-waste finger GreenBeauty OCEAN- FRIENDLY FORMULAKelsen Signature Pomade ($29)Kelsen uses natural beeswax and its Marine Performance Blend—a pro-SUSTAINABILITY
prietary, sustainably harvested mix of organic kelp, Chemist Consultancy. Kelsen’s entire with compostable wood-composite caps. line (see Green Dictionary sidebar) is microplastic- free, and its “Silicone can’t be broken down; it’s like liquid plas-sea holly, and sea rock fennel—in place of silicone. glass or biodegradable sugarcane, some topped off tic,” says Barbara Olioso, PhD, founder of the Green recyclableThe groundbreaking LOWShampoo ($18)HAIR CAREMyKirei by Kao Nourishing packaging is made from -FOOTPRINT blue beauty recyclable
conditions enough for curlier hair types.” traditional bottles. “The shampoo formula lathers a Capri Sun that slowly collapses with each use—but with sides rigid enough to stand up straight, using plastic that’s 70 percent thinner than in nicely,” says celebrity hairstylist Harry Josh, “and [the conditioner] is light enough for thin hair but design to ensure you get every last drop. Imagine packaging of MyKirei, a new company Kao, employs an air-filled beauty line from the Japanese MAKEUP WSUNSCREENILIA Super Serum Skin Tint ITH CLEAN
non-nano zinc oxide. “The texture goes on really powder blushes.” Bonus: The dropper and bottle are acid and plant-based squalane. The result is a silicone-free tinted serum with blush, but this works well with both cream and “Sometimes tinted moisturizers break down under a nontoxic and eco-friendly product enthusiast. nicely,” says celebrity makeup artist Katey Denno, also recyclable through TerraCycle.Clean makeup pioneer ILIA Beauty’s loving ingredients like hyaluronic mineral sun protection with skin-most recent launch fuses blendable SPF 40 ($46)reef-safe, patented,
Ellen MacArthur Foundation’s New Plastics Aveeno, etc.) have pledged that all their plastic Economy Global CommitmentMore than 450 organizations have joined forces to make a dent in the world’s plastic consumption by signing on to the Ellen MacArthur Foundation’s global commitment. Major companies like Unilever (with brands such as Love Beauty and Planet, Dove, and Suave), L’Oréal (Lancôme, Kiehl’s, etc.), and Johnson & Johnson (Neutrogena, OGX, MAJOR PLASTIC-FREE PROMISESpackaging will be fully amount of plastic waste in our oceans doesn’t compostableoutnumber the population of fish—a bleak by 2025, helping ensure that the recyclable, reusable, or
prediction that may be a reality by 2050.
DIThe ultimate in GREENreused, or biodegradable. is 100 percent recycled, ZERO WASTEPOST-CONSUMER sustainability, in which its packaging the end of a product’s life, can refer to anything from local or fair-trade ingredient sourcing to CTIONARYzero waste^
96 (or PCR) plastic, made by melting used plastics of all types to create new items, repurposes plastic waste over and over again.Post-consumer recycled RECYCLED PLASTIC ROEL:^ QUENTIN^ JONES^ (STYLED^ BY^ SOPHIE^ BERMSINED);^ EERAINING^ IMAGES:^ COUMTESY^ OF^ THE^ BRANDS.R